How to Get Online Reviews

One of the most powerful sales tools is having social proof that your products, services, and customer support works! If you already have lots of reviews – congrats! Make sure you put your reviews to use and plug them into your homepage, use in social media posts, and email marketing campaigns. If you don’t have a lot of reviews yet, that’s ok, with a few easy steps, you can get more online reviews and use this to increase sales in your products and services!

 

Have a system to follow up with your customer, such as a friendly phone call and or email.

Let your customer know you appreciate their business and that you’d love it if they could take a moment to provide a review.

 

Direct your customer to the sites that you’d like your business reviewed on such as Google, Facebook, Yelp, Trip Advisor.

Make sure you have your business listing updated on these sites.

 

If you sell products, ask your customer to review the products directly on your website.

Some e-commerce sites have settings to allow for reviews to be public.

 

What if you are starting your new business?

Find close friends or people you may have worked with in the past to write a testimonial that you can use for your website.

 

What if your business requires confidentiality?

No problem- ask for testimonials but keep them anonymous. Posting these still show your ideal customer why they should work with you.

 

 

Below you will find free email templates that you can copy and use for your follow up requests!

 

Template 1: Product Review

Your opinion matters!
Please take a moment to share your experience from your recent purchase. 

Item Name: 

>Link to Item to Review<

 

Template 2: Service Review

How was your experience? Thank you for choosing <business name> for <services>! Please take a moment to leave us a review. Your responses will help us serve you better in the future.

Review us on Google (link to your Google Business Profile)
Review us on Facebook (link to your Facebook account)

If your experience was not great, please contact us directly at <email>.

 

Free online resources to grow your brand

At Gnarketing we are passionate about helping brands streamline their marketing on a tight budget. There are many resources out there that are free that we would recommend to brands.

 

Canva

Canva has become one of our favorite online tools. You can create professional-looking ads, social media posts, and use stock photography- all for free! The platform is made so even a mediocre graphic designer can learn how to use the tools. There are many pre-made templates to choose from. Need a logo or infographic? You can do it all in Canva! 

 

Mailchimp 

Mailchimp is another great resource for email marketing. With a drag and drop platform, you can easily create polished-looking emails. They have features to create a landing page, add a pop-up form to your website, and can even create an automated email series. E-commerce platforms like Shopify, BigCommerce, and WordPress will also connect Mailchimp to your website. Many of these features are free however you can upgrade for more features.

 

Hubspot 

Hubspot has become a new favorite for a CRM service. You can do many of the same email features as Mailchimp however, there are more features to keep track of individual prospects and track their conversions. You can really dive into how each person is interacting with your emails. If you have a sales or marketing team, this is a great tool. They have a free version that is sufficient for new start-up companies or small brands. 

 

Grammarly

Grammarly is a free service that does more than spell check, it does extensive grammar checks on your content, based on your goals. You can also set up Grammarly as a chrome extension and it will automatically analyze your emails, blog posts, and most of your online content. You can upload a document to their platform and it will check the entire document. When you are producing a lot of content it’s nice to have a second set of eyes to find those human errors and keep your writing grammar free!

 

Google Analytics 

This is a free tool to help analyze your website traffic. Knowing how people are interacting with your website will help you in your marketing and website development.

 

These are just a few of the resources that we have tested and like. Let us know if you have others that you enjoy using! If you need help setting up these services for your business, don’t hesitate to reach out!

5 Steps to Launch your Online Store

If this is your first time selling online, here are five steps you’ll want to consider before launching your eCommerce store.

 

1. Build your online website

Depending on the complexity of your business and products that you sell will determine the best options for setting up your store. If you are on a budget, we recommend using an e-commerce platform like Shopify or BigCommerce. These sites make setting up your site and store seamlessly. If you use third-party services for accounting or fulfillment, you can connect them. WordPress is a great option if your operation is more complex as it uses plugins to customize how your site works. Your web developer would be the best resource on how to set up your site. Another consideration is the upkeep of the site and adding or editing product information. You want to be mindful of who will be doing this and how familiar they are with different platforms. At Gnarketing we work closely with our clients to customize their site to fit their goals (short and long term) and budget. We also provide monthly services to help brands update their existing eCommerce sites.

 

2. List your store on Google and other relevant platforms

Once your website is up and running, set up your Google listing. If you don’t have an office, google has the option to just list your area, rather than your home address. Your Google listing is a start to helping people search for you. Don’t forget to list your business on other relevant sites such as Apple Maps, Yelp, TripAdvisor, or Bing. Remember to keep track of where you have your listings so you can update them and respond to reviews as needed.

 

3. Set up your social media accounts

Depending on what you are selling will depend on the type of social media accounts that you will need. You also want to take into consideration how much time you will devote to updating your accounts. Facebook isn’t for everyone. Twitter isn’t always appropriate either. Understanding your target audience will have an influence on which platforms will be the most successful for you.

 

4. Have a call to action on your website to collect emails

When someone attends your website, the likelihood that they will immediately purchase something isn’t as high as you think. Think about your tendencies when browsing other sites – that’s right, you are often browsing. While people are just browsing, grab their email. Having an email allows you to connect later and hopefully make a sale or even better, create a loyal customer. Offering 10% off their next purchase is a small price to pay for their email address. Companies pay thousands in ads to get emails from people, so why not spend anything when you can offer a small discount. Don’t overuse your discounting power either as you don’t want to depreciate your products or services. We will talk more about this in another blog.

 

5. Consider creating an ambassador program

If you are a new brand, an ambassador program, if managed right, can be a huge source of referrals without the cost of hiring extra salespeople. Ambassadors (also known as affiliates) can be like a megaphone to your brand’s message, especially on social media. Ambassadors who have a large fan base or social following, can help you reach your target audience and help boost your credibility. Not sure how to get good ambassadors? Stay tuned for more tips on ambassador programs. If you need any help, Gnarketing works with brands on establishing and managing their ambassador program.

 

>>Do you need help getting your eCommerce store off the ground? Contact us for a free consultation to see how Gnarketing can support you!

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