small business owner doing marketing on a computer
Our Favorite Marketing and Email Resources to Grow Your Small Business

At Gnarketing we are passionate about helping small businesses streamline their marketing efforts. There are many free or low-cost resources available to help small businesses with their marketing that we would recommend. Here are a few of our favorites.

 

Canva

Canva has become one of our favorite online graphic design tools. You can create professional-looking ads, social media posts and use stock photography – all for free! The platform is user-friendly so even a mediocre graphic designer can learn how to use the tools. There are many pre-made templates to choose from. Need a logo or infographic? You can do it all in Canva! The premium subscription is only $12.99/month and is worth the value of the tools you can access.

 

Flodesk

Flodesk has become our favorite email marketing platform. They offer unlimited access to emails, email automation, forms, and you pay a flat fee regardless of the size of your email list. With Mailchimp or Hubspot, you pay more as your email list grows or if you send out a lot of emails. Another fun feature is integrating your Instagram account so your recent posts populate at the bottom of the email. Flodesk also has a lot of templates to help you make professional-looking emails. As an affiliate – you can use this link for 50% off your subscription! (As an affiliate, I receive a small commission on referred customers.)

 

Mailchimp

Mailchimp is another great resource for email marketing. With a drag and drop platform, you can easily create professional-looking emails. They have features to create a landing page, add a popup form to your website, and can even create an automated email series. E-commerce platforms like Shopify, BigCommerce, and WordPress will also connect Mailchimp to your website. Many of these features are free however, you will need to upgrade to use more features or as your email list grows.

 

Grammarly

Grammarly is a free service that does both spelling and extensive grammar checks on your writing, based on your goals. You can set up Grammarly as a chrome extension and it will automatically analyze your emails, blog posts, and most of your online content. When you are writing a lot of content, it’s nice to have a second set of eyes to find those errors and keep your writing looking professional.

 

These are just a few of the many resources we recommend for you. Let us know if you have others that you enjoy using! If you need help setting up an automated email marketing campaign for your business, don’t hesitate to reach out!

 

If you haven’t already – check out our Free Social Media Posting Guide!

3 Powerful Tips to Grow Your Email List and Attract Quality Leads

Whether you are a start-up or an established business, growing your email list can seem daunting. You’ve got enough on your plate running the business and collecting emails can sometimes get pushed to the back burner. Here are a few powerful tips that I hope you can add to your marketing toolbox and find time to implement. Growing your email list with quality leads can have a significant impact on improving your engagement with these prospects and result in higher conversion rates and sales!

 

1. Add a pop-up form to your website and offer something in return.

Maybe it’s 10% off their first purchase or free shipping. These forms may seem annoying, but they work! Think of how many times that you have entered your email- and how often that one time discount convinced you to make the purchase.

2. Offer a freebie like a free download.

If you are a bike shop, this could be a free pdf that shows your customer how to change a flat tire that they can put in their bike bag. If you are an outdoor shop, it could be a map or something your customer would find useful and valuable. If you are an open store-front, take a step further and give them an offer that they have to cash in by coming to your store.

3. Create a quiz.

Creating a quiz is becoming a popular way to not only engage with prospective customers but you now have a way to educate them and provide value as if you had given them a one on one consultation. With the quiz, you also have a tool to segment your prospects and gain valuable insight into their interests. I highly recommend the podcast episode by Pat Flynn, “The #1 Most Underrated Way to Grow Your Email List and Brand Today (Let Me “Quiz” You)”.

 

Do you need help implementing a list building machine on your website? Or streamline your lead pipeline? Contact us to learn more!