Grab the Free Social Media Posting Guide

Does creating social media posts feel like a mystery to you?

Are you unsure of what to post or how often to post?

 

You’re in good hands.

 

Sign up by clicking the link below to receive a printable weekly template on what to post each day with additional tips to help you create professional-looking posts, schedule ahead, and engage your followers.

 

 

>>Click Here to Access Your Free Guide!<<

 

Healthy Sleep Habits for Entrepreneurs

Sleep is an overlooked topic on health and essential for a busy entrepreneur in starting the day on the right foot. 

 

There are things you can do to improve your chances for a more restful sleep. These include:

  • eliminating screen time 60 minutes before bed
  • reading a book
  • limiting alcohol and sugar before bedtime
  • having a regular exercise routine

 

Research has shown that higher use of screen time before bed is associated with poor sleep quality, reduced sleep duration and a delay in onset of sleep. Research article here. Try turning off your devices at least 60 minutes before bedtime and reading a book. Come up with a routine that will help you wind down each night.

 

Alcohol and sugar have also been linked to poor sleep quality. Research by Dr. Michael D. Stein, MD and Dr. Peter D. Friedmann, MD, MPH reviewed 107 studies that suggested alcohol use and sleep disturbance are related. Research article here.

 

Another study examined the relationship between poor diet and sleep quality. The conclusion was that “poor sleep quality was associated with greater food intake and lower‐quality diet, which can increase cardiovascular disease risk.” Research article here.

 

Create a regular exercise routine. If starting this habit is a challenge for you, I recommend reading the book ‘Atomic Habits’ by James Clear. In the book he describes how important it is to just “show up” to your routine, even if it’s only for two minutes. Get in the habit of showing up and then move forward with your exercise goals. Having a regular routine will not only give you an outlet but will help boost endorphins and help you sleep better.

 

It can be easy to get caught in the trap of poor diet (convenience/quick food), alcohol consumption (to deal with stress), and screen time (checking messages/social media). However, this lifestyle will only lead to burnout and disease. Take care of yourself and make that a priority this new year. A healthy you is going to be more efficient in your work, more level-headed, and less stressed. Your goals and ambitions matter, but not at the cost of your health.

3 Powerful Tips to Grow Your Email List and Attract Quality Leads

Whether you are a start-up or an established business, growing your email list can seem daunting. You’ve got enough on your plate running the business and collecting emails can sometimes get pushed to the back burner. Here are a few powerful tips that I hope you can add to your marketing toolbox and find time to implement. Growing your email list with quality leads can have a significant impact on improving your engagement with these prospects and result in higher conversion rates and sales!

 

1. Add a pop-up form to your website and offer something in return.

Maybe it’s 10% off their first purchase or free shipping. These forms may seem annoying, but they work! Think of how many times that you have entered your email- and how often that one time discount convinced you to make the purchase.

2. Offer a freebie like a free download.

If you are a bike shop, this could be a free pdf that shows your customer how to change a flat tire that they can put in their bike bag. If you are an outdoor shop, it could be a map or something your customer would find useful and valuable. If you are an open store-front, take a step further and give them an offer that they have to cash in by coming to your store.

3. Create a quiz.

Creating a quiz is becoming a popular way to not only engage with prospective customers but you now have a way to educate them and provide value as if you had given them a one on one consultation. With the quiz, you also have a tool to segment your prospects and gain valuable insight into their interests. I highly recommend the podcast episode by Pat Flynn, “The #1 Most Underrated Way to Grow Your Email List and Brand Today (Let Me “Quiz” You)”.

 

Do you need help implementing a list building machine on your website? Or streamline your lead pipeline? Contact us to learn more!

How to determine if you should build your website from scratch

Starting a new business is exciting but full of priorities that need immediate attention. Often, business owners get caught up in investing into a website. Having a great website in the beginning can reap its benefits, however, depending on the stage of your startup, your budget, cashflow, and plans, it might not be essential right away. 

 

There are a few things to consider when deciding if investing in a website is the right timing for your business:

 

  • Are you selling online goods?
  • Are you a service-based business?
  • What is your timeline?
  • What is your budget?
  • How many customers do you have?

 

If you are a service-based business, you can probably set up your Facebook page, GoogleMyBusiness listing, and start to generate new clients. Once you have a steady stream of revenue, that’s a good time to start working on your website. 

 

Do you want to build your website?

 

If you answered yes – good for you! There are many great platforms to create your website for free with no experience necessary! 

 

If you are unsure about how or where to start, don’t worry because we have a free mini-course to show you how to build your website on a dime that’s available on-demand.  Building your own website might seem intimidating at first, but, once you dive in and have a step-by-step process, you’ll see how fun the process can be and rewarding.

 

Maybe you are too busy to build your own website and hiring a professional is your option.

 

 

Should you hire a professional? 

 

It depends on your business goals, timeline, and your budget. 

 

Hiring a professional right off the bat will allow you to focus on other aspects of the business while they can make sure your site looks professional and functions the way you envision. Just be sure to make sure to ask your web designer how you can make edits later on and always be sure you own 100% of the content. We have met business owners who signed up for costly website services and didn’t realize if they ever left, their website would go away because the marketing firm owned the content! Yikes!  At Gnarketing, we work with our clients to find the right solutions for their budget and needs and you will always own 100% of your content and site. Our goal is to help you become self-sufficient and understand how to manage your new website. Contact us if you’d like to discuss your plans.

 

 

 

New Mini Courses on Mission and Vision Statements and How to Self-Publish

We are excited to offer a series of free mini online courses. The new courses are geared towards new business owners who are needing help creating their mission and vision statements and writers who are interested in learning about self-publishing. Whether you are starting a new business or writing a book, taking the first steps can be very intimidating. Each course is offered on an online course platform so that when someone registers, they can view it at any time.

The free mini-courses include:

Creating Mission and Vision Statements featuring Laramie Life Coach, Laura Pollard

Laura Pollard has had a long career in building teams as an NCAA and NAIA women’s basketball coach and has worked with universities, non-profits, and organizations on their mission and vision statements and implementation. In this free mini-course, Laura teaches how to create and implement mission and vision statements in your business or organization.

 

My Self Publishing Journey featuring Laramie author Diana Seabeck

Diana Seabeck published her first children’s book, “My Grammy Says I Can’t Grow Up!” during the pandemic. In this interview, Diana covers everything from ideas to self-publishing, challenges she overcame, and how her book became available online and made it on the shelves in local bookstores.

 

You can register for the free courses by following this link!

After you register, you’ll be prompted to create a username and password. From there, you can watch the courses at any time as they will be available on your dashboard.

How screen time breaks can reduce stress and increase productivity.

As an entrepreneur, website designer, and cycling coach, my days are spent staring at a screen. Many professionals are on screens all day from work, school, meetings, to social media. To unwind or take a ‘break’ from work, you may find yourself engaging in social media and flipping through the apps on your phone. In order to fully give that brain its needed recovery from a load of stimulus, we have to put a focused effort into taking breaks. Until I suffered from a brain injury this past year, I had no idea how much stress we put on our brains from screen time. I found that by taking frequent breaks from screen time, my brain was able to work more efficiently and by the end of the day, I was feeling much more level-headed.

 

When you are working on a project, it’s easy to get in the ‘zone’ and lose track of time. You may have a proposal due, or a project deadline, and taking a short break seems counterproductive. However, do you find yourself slowing down or feeling ‘cross-eyed’? Does your stress level rise? Let’s work more efficiently so you can still meet those deadlines with confidence and have an increase in your brainpower for that project.

 

When I first implemented this strategy of taking screen-time breaks, I set a timer for every 30 minutes. When the timer went off, I would stop and close my eyes for just a couple of minutes. The results for me were staggering! I went from being a cranky mom at the end of the day to a more laid-back mom. Think of how your muscles function – can you do 3 sets of 10 squats easier than 30 squats in a row? Of course, you can! Or have you ever overworked a muscle to the point of cramping? That is our brains on screen time!

 

Respect your brain just like you would a muscle by giving it frequent breaks. You should find yourself functioning better, feeling less stressed, more level-headed, and overall more efficient in your productivity.