One of the most powerful sales tools is having social proof that your products, services, and customer support works! If you already have lots of reviews – congrats! Make sure you put your reviews to use and plug them into your homepage, use in social media posts, and email marketing campaigns. If you don’t have a lot of reviews yet, that’s ok, with a few easy steps, you can get more online reviews and use this to increase sales in your products and services!


Have a system to follow up with your customer, such as a friendly phone call and or email.

Let your customer know you appreciate their business and that you’d love it if they could take a moment to provide a review.


Direct your customer to the sites that you’d like your business reviewed on such as Google, Facebook, Yelp, Trip Advisor.

Make sure you have your business listing updated on these sites.


If you sell products, ask your customer to review the products directly on your website.

Some e-commerce sites have settings to allow for reviews to be public.


What if you are starting your new business?

Find close friends or people you may have worked with in the past to write a testimonial that you can use for your website.


What if your business requires confidentiality?

No problem- ask for testimonials but keep them anonymous. Posting these still show your ideal customer why they should work with you.



Below you will find free email templates that you can copy and use for your follow up requests!


Template 1: Product Review

Your opinion matters!
Please take a moment to share your experience from your recent purchase. 

Item Name: 

>Link to Item to Review<


Template 2: Service Review

How was your experience? Thank you for choosing <business name> for <services>! Please take a moment to leave us a review. Your responses will help us serve you better in the future.

Review us on Google (link to your Google Business Profile)
Review us on Facebook (link to your Facebook account)

If your experience was not great, please contact us directly at <email>.